Sport Production in Paris
Where sport
meets
Paris.
Bloom is a production company and production service partner for sport campaigns in Paris and across France. Global brands, clubs, agencies and production companies trust us with their athletes, from EA SPORTS and Nike to Puma, Adidas and Hublot.
ATHLETES, HANDLED WITH CARE
Working with top athletes means short windows, tight security and schedules built around training and matches. We plan every minute with their teams, keep the set calm and discreet, and make sure the talent has everything it needs to perform. Kylian Mbappé, Lionel Messi, Neymar, Lewis Hamilton, Sergio Ramos, Bradley Barcola: we know the drill.
STADIUMS, STREETS AND ROOFTOPS
Sport in Paris doesn’t stop at the stadium. Pitches, courts and training grounds, but also the city’s squares, rooftops and concrete: a BMX crew on the rooftops of Paris for DC Shoes, and a British cast in iconic Parisian locations for JD Sports, just before the Olympics. And just outside the city, Napoleon’s former hunting lodge became the set for EA SPORTS FC 27 with Bradley Barcola. Permits, authorities and logistics included.
ALL OF FRANCE, EVERY TERRAIN
When the brief calls for mountains, sea or open roads, we take you there with trusted local crews: a Buff campaign in the Beaufortain, in the French Alps, or a Puma shoot with Lewis Hamilton in Monaco. Discover our shooting locations in France.
WHY BLOOM
- Your language, literally. Our team is fluent in English, with UK natives on board, and used to international productions.
- Discretion by default. NDAs, closed sets and, when needed, a truly offline shoot. Your campaign stays yours until launch day.
- At ease with the biggest names. Athletes, agents, club rules, tight security, tighter schedules.
- Any scale, same standard. From a crew of 3 to a unit of 300.
- All of France. Paris is home, and we have trusted crews in the South, on the West coast and in the Alps.
- Officially recognised. Bloom is vetted and listed by Film France–CNC, the French national film commission, as a production service company.
See our work for EA SPORTS FC 27, Hublot with Kylian Mbappé and Puma with Neymar.
We also produce commercials, gaming films and fashion and luxury shoots in Paris and across France.
Everything we cover, from briefing to post-production →
FAQ
Can you organise a shoot in a stadium or on a pitch?
Yes. Stadiums, training grounds and sports halls are negotiated with clubs, venues and local authorities, and availability depends on the sporting calendar, so the earlier we talk, the better.
How much time will we get with the athlete?
It’s set by their contract and their team, often just a few hours. We build the whole schedule around that window so none of it is wasted.
Can we film sport in the streets of Paris?
Yes, with the right permit. Running, cycling or skating in public space is declared like any street shoot, and anything that affects traffic needs a full permit and police approval.
Do you work outside Paris?
Yes. Paris is our home ground, but we shoot all over France and in Monaco, with trusted crews on the Riviera and in Provence, on the West coast and in the Alps.